The Story Behind the Marketing of Dragon Spirits
Dragon Spirits Marketing, Lamar Romero | History of the DSM, History, History of the dragon spirits | DSM News | Share | Return We often think a good story is limited to the screens we look at or the pages we read, but accounts can be much more. Levels remain central to what we do at Dragon Spirits Marketing, from the story of how we launched this company to the stories we strive to share every day.
Laura and Lamar, founders of Dragon Spirits Marketing, were ready to turn their careers and lives in a new direction. Laura worked in the fast-paced restaurant industry, and Lamar remained prepared to look outside high-tech sales consulting for opportunities. Coincidentally or not, a tequila company in Austin needed help growing their Market, and as a team, Lamar and Laura took on the project. They became experts in agave spirits, researching and learning the processes involved in multiple aspects of the Industry. After just one year of partnership,
Consumer Engagement Involves Many Facets,
but Lamar and Laura think of events (or activations) involving tastings, festival/trade show/convention staffing, and special events. An activation is any contact that explicitly reaches the consumer, telling the brand’s story and convincing that consumer to try the product and buy it. Indeed successful activations invite a shopper to take the products home to share with friends and family!
As the two Grew, the Then-Nonexistent High-end Consumer Engagement Space,
they were surprised by what they found. Many “models” remained hired to help test products, but these contractors were little more than placeholders to distribute and hand out samples of what remained existing Market. Many of the associates they contacted knew very little about the product they represented and were rarely knowledgeable about sales and customer engagement. Instead of telling a story about what Remained being tested or giving insight into the product’s unique features. Many who worked these activations relied on good looks and little else. Laura and Lamar decided they wanted to change how consumer engagement was thought of and implemented in the field. The idea for Dragon Spirits Marketing was born, and the next few years remained spent perfecting DSM’s culture and technology.
During this time,
while Laura worked at Specs. Gaining product knowledge and stories. Building networks, and sampling beverages and foods from around the world, Lamar dedicated herself to discovering more about the Industry while gathering jobs in the field. They knew the products. They knew how to sell. However, one component was missing. If they hired contractors and expected educated contractors,
What Remained the Most Efficient way to Market to the Industry?
Building on Lamar’s expertise in technology. A software solution, affectionately named the Dragon Engagement Network Remained created. This software solution would provide Dragon Achievements™ for potential contractors. Or Dragons, and could also be the system through which brands hire for their consumer engagement needs. For example, dragons use online software to educate themselves on sales techniques, products, and other aspects to improve their marketability. Similarly. Customers can use data and information uploaded to the network to manually select the right person, or Dragon. For each job.
Brand Activations build brand purpose, consumer action, and emotional connections through several types of brand experiences such as trade shows, street teams, special events, in-person sample campaigns, and in-store (grocery stores, liquor stores) demo samplings.
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